Campaign Concept, Visual Identity, Collateral
Hagar Australia is a specialist organisation that works with survivors of slavery and trafficking. Distressingly, Hagar estimates that the price of a slave in 1800 was $40,000 in today's equivalent; in 2014 that figure was $90.
Hagar is committed to the supporting the lives of people who have experienced severe human rights abuses and works through a range of commercial and not for profit entities, and private and public sector partnerships, to achieve this work.
This Christmas appeal drew from illustrations provided by survivors of trafficking, created in art therapy and creative counselling contexts, highlighting the exceptional courage and resilience of those people that Hagar looks to support. Each card was addressed by hand and included a hand written letter from a woman who had experienced trafficking, to ensure that the campaign drew as authentically as possible on the real, lived understanding of this global human rights issue.
We are proud at Studio Tweed to have contributed to this organisation's ability to quadruple the public contributions of their Christmas appeal from the previous year through this work.