Logo, Visual Identity, Styleguide, Website, Stationery, Collateral, Advertising
To celebrate the launch of this new outdoor film festival, held in the popular beachside destination, Lorne, we worked to create a complete visual identity that spoke immediately to place and the purpose of the event.
Using a black to evoke night (the best time to watch outdoor cinema!), the iconic Lorne Pier and a classic film reel, generated a sleek look for this contemporary festival that looks to engage the community with its dynamic coastal culture and stunning natural environment.
The hand painted, watercolour textures suggest a relaxed ocean feel for a community that is interested in sharing the best that film has to offer and creating a new relationship to place for local and visiting audiences.