Campaign Concept & Name, Branding, Collateral, Advertising
The Ronald McDonald House Charities are among some of the most recognisable not for profit organisations in Australia, justifiably lauded for their commitment to seriously ill children and their families.
The Host a Roast campaign required name, logo, supporting visual identity and various advertising platforms to promote the campaign within established brand guidelines.
The peer-to-peer fundraising model of the campaign began as a family engagement model. The goal was to encourage families with seriously ill children to deepen the interpersonal and family connections that are built through the simple act of sharing a meal, while donating the funds that would have been spent on a lunch out.
Get involved - anyone can host a roast!
Go to hostaroast.org.au