Scope
Logo, Visual Identity, Styleguide, Website, Stationery, Collateral, Advertising
Description
To celebrate the launch of this new outdoor film festival, held in the popular beachside destination, Lorne, we worked to create a complete visual identity that spoke immediately to place and the purpose of the event.
Using a black to evoke night (the best time to watch outdoor cinema!), the iconic Lorne Pier and a classic film reel, generated a sleek look for this contemporary festival that looks to engage the community with its dynamic coastal culture and stunning natural environment.
The hand painted, watercolour textures suggest a relaxed ocean feel for a community that is interested in sharing the best that film has to offer and creating a new relationship to place for local and visiting audiences.