Scope
Logo, Visual Identity, Stationery
Description
The Melbourne Poetry Map was a poetic response to the central business district of Melbourne, supported by the City of Melbourne under its arts programs.
Commissioning over 30 writers and poets to create site-specific audio works about the city, the Melbourne Poetry Map needed a suitably tender response to its project, which focused on intimate stories, human connection and "audio graffiti".
Central in the logo is the delicate humanity of hand-painted letterforms, painted with a glass brush and ink – the glass nib allowing a very fine stroke that reflected the nature of the project.