Scope
Logo, Visual Identity, Style Guide, Website
Description
This talented team at Up & About have put their heads together to find a solution to one of the most important emerging public health and occupational health issues: sitting. Prolonged workplace sitting has been described by some health professionals as "the new smoking", given the serious health implications of contemporary sedentary work practices.
With a focus on simplicity and movement, this design speaks to office workers and professionals who need encouragement to get active – reflecting the clear thinking and straight talking of the Up & About team.